Strategic Solutions for Hotels That Want to Grow Smarter.
Lucalab combines two specialized modules: Lucatech for revenue, technology, and operations, and Lucamedia for brand, website, content, and digital marketing.
Lucatech
Revenue, Automation & Operational Intelligence
Lucatech is designed for hotels that want to plan revenue more clearly, optimize pricing, and simplify daily operations.
Services include:
- Annual revenue projection
- Revenue management
- Static or dynamic pricing
- Pace tracking
- Weekly reports
- Competitor analysis
- Operational automation
- Online sales channel monitoring
Short description:
Lucatech reduces operational pressure on the team, supports better decision-making, and helps the hotel forecast annual performance with more confidence.
Lucamedia
Brand, Website & Performance for Hotels
Lucamedia is an additional marketing module for hotels that need stronger digital presence, a better website, consistent content, and measurable advertising campaigns.
Services include:
- Branding and brand standardization
- New hotel website
- 90-day content plan
- Social media management
- Professional photo and video content
- Campaign and promotional templates
- Google Ads strategy and management
- Google Business profile optimization
- Content improvement across online channels
Pricing note:
Google Ads budget is not included in the service fee. Advertising spend is managed separately through the hotel’s own account.